Call Center Outsourcing
  Medical Billing Outsourcing
  Email & Chat Support Outsourcing
  BPO Services
  Quality & Performance Analysis
  IT Outsourcing
 
 
 
     
 
 
 
 
CFS = Business performance enhancement
+
Cost savings
 




Quality Assessment Services – The CFS Promise



Quality monitoring does not get more extensive than it does at Customer Focus Services. No wonder this considering our broad and expansive industry expertise. We have serviced millions of customer contacts in the past 8 years. This experience provides us with a large pool of trained reps who have become quality monitors. Additionally we have developed training programs and quality monitoring structures that ensure consistent delivery of service standards throughout our organization.

Our agents have been exposed to issues related to Customer Service, Consumer Products Support, Consumer Electronics Support, Order related Issues, Software Product Support, Billing & Accounting Inquiries, Medical Billing & Recovery Issues and other Help Desk Inquiries.

Our internal quality monitoring initiatives have reduced average handling time, resulting in large savings for our clients and enhanced customer ratings. The impetus behind this initiative was that offshore outsourcing was new at the time and the most prominent issue to be tackled was one of quality. Cost savings were guaranteed for companies outsourcing their operations to centers based in India, but the question that we focused on was whether we could deliver the level of quality our high profile clients absolutely required.

One way of sustaining a high level of quality assurance was through the development of an extensive Quality Management program. This Quality Management program would have as its goal consistent improvement of the levels of customer satisfaction when calls were being handled in-house while the in-house center was optimally staffed.

Customer Focus Services has its own proprietary Quality Management software. Our software engineers and quality management team have spent many years developing and enhancing this robust software. The Quality Management software helps us provide Outsourced Quality Assessment services to our clients at a reasonable price.

We monitor 10% of all calls. The scores are reported the following day to each individual customer support representative and team manager. This ensures close to real time information transfer amidst the team members keeping a close tab on the work performed, thereby guaranteeing optimal quality service to the client.

With the data made available by this system we were able to pinpoint where training needed to be enhanced and understand what areas needed improvement. This process has led to an accelerated rate of learning among our customer support representatives. In fact, the time required for an agent to become a ‘senior agent’ status was reduced by 40%.




• Customer Satisfaction: More..

“This call may be monitored to ensure quality" – a ubiquitous line in the call center industry. However, the presence of quality monitoring has not corresponded to a rise in customer satisfaction, but quite the opposite in fact. We feel this is a result of a pervasive negative attitude related to how monitoring is applied and used. Currently, many call centers specify a certain percentage of calls to be monitored, and approach the results of call monitors as an opportunity to ‘catch agents in the act’ of exhibiting undesirable behavior. Reviews and training are focused solely on rehabilitation and prevention of negative actions.

Customer Focus Services firmly believes that by shifting this focus and concentrating on building and reinforcing positive call techniques through monitoring, we can improve performance, quality, and customer satisfaction. This is a very simple process:




:: Ensure every agent is aware that a substantial percentage of randomly selected calls will be monitored. Agents who accept that there is a good chance of a call being monitored have a greater incentive to perform at high levels

:: Make certain that agents are aware that every customer interaction is an opportunity for present or future revenue creation. When customer service agents approach each call with a ‘sales attitude’, the odds of satisfying the customer increase exponentially

:: Approach all call monitors as an opportunity to reward successful behavior. By replacing the negative implication of most call monitoring with a positive, forward-thinking attitude, associates begin to welcome the feedback from monitoring as a tool for developing their customer contact skills


In a situation where Quality Call Monitoring is outsourced, stressing positive feedback becomes even more important. Often outsourced vendors are encouraged to contact supervisors only when a negative trend that requires immediate attention appears. Encouraging equivalent communication of positive feedback between the vendor and your managers will enable customer satisfaction scores to skyrocket and employee job satisfaction to increase.



• Goal of Quality Management More..

The goal of any Quality Management initiative should be to credibly and consistently answer these questions about your call center:


:: Are the agents consistently putting forward the best face of the company?

:: Is the call handling duration ideal or can it be shorter? Are the service requirements being escalated properly, or is there room to increase First Call Resolution?

:: Which specific areas would additional training have the greatest impact on?

:: Is every opportunity for a sale utilized; if not, how many sales are actually being lost?

:: Are agents getting proper feedback that will ensure that their growth is recognized?

:: Are the agents recognizing the root cause of an issue the first time, or do they need additional training in how to recognize the underlying issue?


• Why should you choose Customer Focus Services? More..



:: Sustained dedication to the development and use of cutting edge technology for enhanced customer service and significant advantage in the marketplace

:: Unwavering dedication to customer satisfaction and an enhanced customer experience through superior service, effective communication and regular performance analysis and improvement initiatives

:: Call center operational expertise necessary to ensure service levels and cost objectives are consistently met through accurate forecasting, effective staffing, resource management and real-time performance measurements

:: A proactive quality assurance program that provides a consistent customer experience that meets and, quite often, exceeds customer expectations

:: Integrated reporting that details activity across all channels

:: Highly experienced and proactive account management team to ensure success in start-up implementation, ongoing management of the initiative, and continuous improvement

CFS increases your brand value, contributes to outstanding customer satisfaction, and saves you money over your current options
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