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Philippines is the latest contender to wrestle with the social and cultural upheaval that comes with being an outsourcing hub. Hailed as the country's sunshine industry, business process outsourcing brings changes as sweeping as nocturnal shifts, reversed sleep cycles, take-out food and even a new way of speaking. The industry, however, continues to appeal to youngsters who are enticed by the excellent work environments and the generous pay-checks.
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